The two ads shown below announce radio performances of the song "Gime el viento" (The Wind Howls): first by Aníbal Troilo's orchestra, and eight days later by Miguel Calo's. It looks like the ads were placed by the composers (Music by Atilio Bruni; lyrics by Oscar Rubens), their publisher, or some other entity that had an interest in the success of the composition.
[Photo: Doors, Buenos Aires, 2016. Tango Decoder.]
16 October 1943. "An Extraordinary Tango!! "GIME EL VIENTO" by the authors of "4 Compases" will be debuted today at 13.05 by the orchestra of Aníbal Troilo (Pichuco)." Troilo recrded the song with vocal by Fiorentino on 20 October.
24 October 1943. "Miguel Caló also has debuted the extraordinary tango "GIME EL VIENTO" by the authors of "4 Compases." Hear it on radio today at 12:15. Caló recroded the song on 29 November with vocal by Raúl Iriarte.
Both ads appear to have been prepared by Publicidad Santa Cruz.
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