The morning edition of El Mundo for Sunday, 17 September 1944 is a mine of rubies, and it's yours to excavate! Thirty-nine events in all; thirty live performances and nine BCGs (dances with recorded music), spread out all over the map.
HIGHLIGHTS
• Juan D'Arienzo at the Club Sarmiento, Homero 853 in Villa Avellaneda
• Osvaldo Pugliese with Roberto Chanel at Amanecer, J. L. Suarez 470 in Liniers
• Aníbal Troilo at Independiente, Av. Mitre 450 in Avellaneda
• Carlos Di Sarli with Alberto Podestá at Independiente, Rivadavia 6302 in Flores
• Roberto Rufino at the Nueva Chicago, Tellier 2319 in Mataderos
• Ricardo Tanturi at Mi Club, Moreno 2967 in Balvanera
• Pedro Laurenz at Club Resurgimento, Gral. Artigas 2250-62 in Villa del Parque
• Osvaldo Donato at the Club Sarmiento, Quintana 2236 in Olivas
• Francisco Fiorentino at the Nueva Cervecería Argentina (w/ pullman gratis, free bus, from Tellier and J. B. Alberdi)
That's only a partial list, so dig into the page-views below, find your favorite orchestra or BCG, grab your Most Favored Dance Partner (MFDP), and get out there and dance. Remember, you are making history!
Click for hi-res views.
Top: Right hand page, upper.
Second: Right-hand page, lower.
Bottom: Left-hand page, all.
So live music nights didn't advertise their admissions?
Posted by: Dmitry | 09/16/2015 at 06:34 PM
Looking at these intriguing pages, two things surprise me:
(i) how few of the events were held in the centro; (ii) how early in the afternoon the events were held - starting times of 19h, 20h, even 16h. Sounds wonderful to me!
Posted by: Jamie | 09/16/2015 at 09:08 PM
Dmitry, the live shows did advertise their admissions prices a bit more often during 1943, but not by any means always. In 1944, prices were given less often. I'm not sure why. A few ads say "at popular prices," so it might just be that people knew they were going to be charged $3 for men and $1 for women at a live show, unless a lower price was advertised. Also, many people were regulars at the clubs they attended, so they already knew the entry fee. So no need to broadcast it.... I guess you could ring them if you needed to know the price....
Jamie, there were eight or ten fancy/expensive cabarets/boites/nightclubs in the centro like Casanova, Marabu, Tibidabo, Marzotto and others that ran larger display ads on other pages, either before or after the main "Dance Guide" advertising pages. Rarely more than one or two a day, however. I have featured some of those in previous posts. Unfortunately, in my initial data collection I did not capture all of those, but I will in the future and I will.
As for starting times, remember that this post shows the listings for a Sunday! Starting and ending times were earlier on a Sunday, much later on Friday and Saturday. Good observation!!!
Posted by: Michael | 09/17/2015 at 11:31 PM